[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="12%" box_shadow_on_row="no" el_class="desktoponly"][vc_column][vc_column_text]
scott hultgren
[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="10%" box_shadow_on_row="no" el_class="mobileonly"][vc_column offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
scott hultgren
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="42px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="12%" box_shadow_on_row="no" el_class="desktoponly"][vc_column][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Curriculum Vitae[/qodef_highlight]
[/vc_column_text][vc_empty_space height="12px" image_repeat="no-repeat"][vc_column_text]
I am an award-winning art/creative director & brand strategis based in San Diego, California.
A self-motivated problem solver, my wide range of expertise & insightful design sense have made me a go-to specialist for brands like Adidas, Alpinestars, Burton & Coca-Cola.
[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="10%" box_shadow_on_row="no" el_class="mobileonly"][vc_column][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Curriculum Vitae[/qodef_highlight]
[/vc_column_text][vc_empty_space height="12px" image_repeat="no-repeat"][vc_column_text]
I am an award-winning art/creative director & brand strategis based in San Diego, California.
A self-motivated problem solver, my wide range of expertise & insightful design sense have made me a go-to specialist for brands like Adidas, Alpinestars, Burton & Coca-Cola.
[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_empty_space height="42px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="12%" box_shadow_on_row="no" el_class="desktoponly"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Skills[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]
Award-Winning Designer
17+ years experience creating across various mediums for a variety of clients. Branding & Identity, Brand Messaging, Art Direction & Design, Environment Design, Content Creation, Packaging & POP, Marketing Collateral, Consumer Goods[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Strategy
Creative leader with proven success in guiding brands to target the consumer better. The extensive client, provider & consumer experience combine to deliver industry recognized, award-winning creative.[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Management
Extensive experience managing teams of diverse personalities on projects with crucial time & budget requirements.[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Software
Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, Keynote, WordPress[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Experience[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text]
CREATIVE DIRECTOR - Valhalla Design & Conquer
1999-Present
valhallaconquers.com (will open new window)
Branding, Identities, Messaging, Consumer Goods, Marketing / Advertising Campaigns or a cool place to hang out, Valhalla specializes in creating brand value through better experiences.
Branding, Identities, Messaging, Consumer Goods, Marketing / Advertising Campaigns or a cool place to hang out, Valhalla specializes in creating brand value through better experiences.
Key Projects:
Flippin' Pizza
Rebrand & new location design brought a tremendous response in- person/online response from customers.
Developed Ascape Brand, the company’s first product foray into younger (millennial) markets.
Art Direction & Design (print, branding), Creative Strategy, Consumer Experience, Market strategy
FlowForm by HRE Wheels
Branding, Strategy, Brand Messaging, Packaging, Print Collateral, Consumer Goods
Tom DeLonge / Angels & Airwaves / To The Stars
Branding, packaging & design for numerous properties
The global ad campaign for Motocross, MTB, Adventure & fashion oriented Black Shadow lines, Marketing Collateral for Motocross, MTB lines.
50+ T-Shirt Designs over multiple seasons, multiple best-sellers
Space Jellies design commission used across the line as seasonal marketing materials, trade show displays with the design available on 7 SKUs
FUBU (Korea) (Licensed by Cheil Industries, a division of Samsung)
Snowboard outerwear design for the brand, worn by the Korean National Snowboard Team.[/vc_column_text][vc_empty_space height="15px"][vc_separator][vc_column_text]
SENIOR ART DIRECTOR - Schiefer Chopshop (Freelance)
2018
Idea generation & concepting for NA / Global campaigns for Alcatel, Blackberry, Boost Mobile, Edelbrock, Prestone & others.
Work with in-house Art Directors, Copy Writers, Designers, Production Artists & Account Executives to create final art for various client deliverables.[/vc_column_text][vc_empty_space height="15px"][vc_separator][vc_column_text]
DIRECTOR OF DESIGN, BOARD OF ADVISORS - Flippin' Pizza
2014-2016
Mini-rebrand, interior design of multiple international locations.
A reimagined the brand space, creating a friendly, neighborhood favorite atmosphere for people to enjoy Flippin’s award-winning food. A massive response from the brand owners, franchisees and, most importantly, their customers.
Full Location Design:
Dadeland, FL | Irvine, CA | Long Beach, CA | Murrieta, CA | San Marcos, CA (Renovation)
Design Consultation
Carmel Mtn Ranch (San Diego), CA | Dubai, UAE | Washington DC | Frederick, MD | UTC (San Diego), CA[/vc_column_text][vc_empty_space height="15px"][vc_separator][vc_column_text]
CREATIVE DIRECTOR - Angry Associates
2001-2007
Angry Associates was the first branded agency that specialized in action sports & youth culture. A branded entity which appealed to consumers on its own, Angry brought their clients cultural validity in addition to delivering great creative.
Managed / creative directed numerous “associates” (designers, illustrators & photographers) to create multiple successful lines/projects for Atomic Snowboards, Helly Hansen, Adio Footwear and more.
Key Projects:
- Brand guidance & creative direction for four seasons, turning an Austrian ski racing brand into a viable, “cool” snowboard brand in the North American market.
- 10x sales increase & 6x market share increase allowed Atomic to develop a line directed towards free ski consumers.
- Set design styles for critical products, differentiating each to appeal to the desires of various end consumers.
- Managed, mentored & directed multiple designers, illustrators & photographers to produce 50+ piece product line, catalogs & POP each season.
Helly Hansen
Design & Art Direction of t-shirts & headwear exploded segment, drove brand growth & acceptance in North America
"Crows Head" branding, now synonymous with BMX culture, in continuous use for over 15 years
Burton Snowboards
Progression logo for Learn to Ride division[/vc_column_text][vc_empty_space height="15px"][vc_separator][vc_column_text]
ART DIRECTOR - Imagewerks Agency
1999-2001
Designed stuff. Landed clients for the agency. Learned a lot & moved on.
AD on Activision, Coca Cola, Ford Motor Company, Hummer & K2 Snowboards projects
Key Projects:
Bear Mountain Resort
Logo Design (in use 2000-2016)
Coca Cola
KMX Energy Drink brand messaging
Activision
Activision O2 logo design (Pro Skater / Action Sports division)[/vc_column_text][vc_empty_space height="15px"][vc_separator][vc_column_text]
DESIGNER - Plan B Skateboards / Type A Snowboards
1996-1999
Fresh out of high school, my first design job was for the greatest skateboard / snowboard brands ever.
Board graphics, collateral, catalogs, POP & advertising campaigns.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Recognition[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_empty_space height="12px" el_class="desktoponly"][vc_column_text]North American Creative Guild Awards Brand Development
Inside the World of Board Graphics Featured Designer
Complex Magazine 50 Coolest Snowboard Graphics of All-Time (#42)
FPO (For Print Only) Awards Self Promotion Award
Behance Graphic Design Feature
Los Logos Book Series Multiple Features
LogoLounge Book Series 16 Awards in 5 Books
LogoLounge Logo Trends Feature
Snowboarding Magazine Features Transworld Snowboarding, Snowboarder, Snowboard, Onboard
American Design Awards Website Development
Communication Arts Regional Design Annual Self Promotion[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Portfolio[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_empty_space height="12px" el_class="desktoponly"][vc_column_text]Valhalla Design & Conquer
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Behance [/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_empty_space height="12px" el_class="desktoponly"][vc_column_text]Valhalla Behance Profile
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]References[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_empty_space height="12px" el_class="desktoponly"][vc_column_text]Available upon request[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="1/6"][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Contact Info[/qodef_highlight]
[/vc_column_text][/vc_column_inner][vc_column_inner width="2/3"][vc_empty_space height="12px" el_class="desktoponly"][vc_column_text]
hello@scotthultgren.com
LinkedIn[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="126px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" side_padding="10%" box_shadow_on_row="no" el_class="mobileonly"][vc_column][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Skills[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Award-Winning Designer
17+ years experience creating across various mediums for a variety of clients. Branding & Identity, Brand Messaging, Art Direction & Design, Environment Design, Content Creation, Packaging & POP, Marketing Collateral, Consumer Goods[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Strategy
Creative leader with proven success in guiding brands to target the consumer better. The extensive client, provider & consumer experience combine to deliver industry recognized, award-winning creative.[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Management
Extensive experience managing teams of diverse personalities on projects with crucial time & budget requirements.[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
Software
Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, Keynote, WordPress[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Experience[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]
CREATIVE DIRECTOR - Valhalla Design & Conquer
1999-Present
valhallaconquers.com (will open new window)
Branding, Identities, Messaging, Consumer Goods, Marketing / Advertising Campaigns or a cool place to hang out, Valhalla specializes in creating brand value through better experiences.
General art & creative direction of freelance designers, illustrators, photographers & web developers to generate the desired results.
Key Projects:
Flippin' Pizza
Rebrand & new location design brought a tremendous response in- person & online response from customers.
Developed Ascape Brand, the company’s first product foray into younger (millennial) markets.
Art Direction & Design (print, branding), Creative Strategy, Consumer Experience, Market strategy
FlowForm by HRE Performance Wheels
Branding, Strategy, Brand Messaging, Packaging, Print Collateral, Consumer Goods
Tom DeLonge / Angels & Airwaves / To The Stars
Branding, packaging & design for numerous properties.
The global ad campaign for Motocross, MTB, Adventure & fashion oriented Black Shadow lines, Marketing Collateral for Motocross, MTB lines.
50+ T-Shirt Designs over multiple seasons, multiple best-sellers
Space Jellies design commission used across the line as seasonal marketing materials, trade show displays with the design available on 7 SKUs
FUBU (Korea) (Licensed by Cheil Industries, a division of Samsung)
Snowboard outerwear design for the brand, worn by the Korean National Snowboard Team.[/vc_column_text][vc_separator css_animation="fadeIn" type="small" position="left" thickness="1" up="32" up_style="px" down="32" down_style="px"][vc_column_text]
SENIOR ART DIRECTOR - Schiefer Chopshop (Freelance)
2018
Idea generation & concepting for NA / Global campaigns for Alcatel, Blackberry, Boost Mobile, Edelbrock, Prestone & others.
Work with in-house Art Directors, Copy Writers, Designers, Production Artists & Account Executives to create final art for various client deliverables.[/vc_column_text][vc_separator css_animation="fadeIn" type="small" position="left" thickness="1" up="32" up_style="px" down="32" down_style="px"][vc_column_text]
DIRECTOR OF DESIGN, BOARD OF ADVISORS - Flippin' Pizza
2014-2016
Mini-rebrand, interior design of multiple international locations.
A reimagined the brand space, creating a friendly, neighborhood favorite atmosphere for people to enjoy Flippin’s award-winning food. A massive response from the brand owners, franchisees and, most importantly, their customers.
Full Location Design:
Dadeland, FL | Irvine, CA | Long Beach, CA | Murrieta, CA | San Marcos, CA (Renovation)
Design Consultation
Carmel Mtn Ranch (San Diego), CA | Dubai, UAE | Washington DC | Frederick, MD | UTC (San Diego), CA[/vc_column_text][vc_separator css_animation="fadeIn" type="small" position="left" thickness="1" up="32" up_style="px" down="32" down_style="px"][vc_column_text]
CREATIVE DIRECTOR - Angry Associates
2001-2007
Angry Associates was the first branded agency that specialized in action sports & youth culture. A branded entity which appealed to consumers on its own, Angry brought their clients cultural validity in addition to delivering great creative.
Managed / creative directed numerous "associates" (designers, illustrators & photographers) to create numerous successful lines / projects for Atomic Snowboards, Helly Hansen, Adio Footwear and more.
Key Projects:
- Brand guidance & creative direction for four seasons, turning an Austrian ski racing brand into a viable, “cool” snowboard brand in the North American market.
- 10x sales increase & 6x market share increase allowed Atomic to develop a line directed towards free ski consumers.
- Set design styles for critical products, differentiating each to appeal to the desires of various end consumers.
- Managed, mentored & directed multiple designers, illustrators & photographers to produce 50+ piece product line, catalogs & POP each season.
Helly Hansen
Design & Art Direction of t-shirts & headwear exploded segment, drove brand growth & acceptance in North America
"Crows Head" branding, now synonymous with BMX culture, in continuous use for over 15 years
Burton Snowboards
Progression logo for Learn to Ride division[/vc_column_text][vc_separator css_animation="fadeIn" type="small" position="left" thickness="1" up="32" up_style="px" down="32" down_style="px"][vc_column_text]
ART DIRECTOR - Imagewerks Agency
1999-2001
Designed stuff. Landed clients for the agency. Learned a lot & moved on.
AD on Activision, Coca Cola, Ford Motor Company, Hummer & K2 Snowboards projects
Key Projects:
Bear Mountain Resort
Logo Design (in use 2000-2016)
Coca Cola
"Ignite the Mind" brand messaging for KMX Energy Drink
Activision
Activision O2 logo design (Pro Skater / Action Sports division)[/vc_column_text][vc_separator css_animation="fadeIn" type="small" position="left" thickness="1" up="32" up_style="px" down="32" down_style="px"][vc_column_text]
DESIGNER - Plan B Skateboards / Type A Snowboards
1996-1999
Fresh out of high school, my first design job was for the greatest skateboard / snowboard brands ever.
Board graphics, collateral, catalogs, POP & advertising campaigns.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Recognition[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]North American Creative Guild Awards Brand Development
Inside the World of Board Graphics Featured Designer
Complex Magazine 50 Coolest Snowboard Graphics of All-Time (#42)
FPO (For Print Only) Awards Self Promotion Award
Behance Graphic Design Feature
Los Logos Book Series Multiple Features
LogoLounge Book Series 16 Awards in 5 Books
LogoLounge Logo Trends Feature
Snowboarding Magazine Features Transworld Snowboarding, Snowboarder, Snowboard, Onboard
American Design Awards Website Development
Communication Arts Regional Design Annual Self Promotion[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Portfolio[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]Valhalla Design & Conquer
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]References[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]Available upon request[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="36px" image_repeat="no-repeat"][vc_row_inner row_type="row" type="full_width" use_row_as_full_screen_section_slide="no" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column_inner][vc_column_text]
[qodef_highlight background_color="#46ccff" color="#000000"]Contact Info[/qodef_highlight]
[/vc_column_text][vc_empty_space height="18px" image_repeat="no-repeat"][vc_column_text]hello@scotthultgren.com
Instagram
Twitter
LinkedIn[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="126px" image_repeat="no-repeat"][/vc_column][/vc_row]
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